Let's Keep Things Simple. After all, that's the way business should be.


Cellnet Group Ltd provides services in distribution, warehousing, fulfillment & 3PL logistics in Australia and New Zealand.

We have a reputation for being one of the friendliest in the business. We aim to meet and exceed your expectations every time you deal with us and we back this up with world-class sales delivery, manageable service level agreements, streamlined accounting and administration processes and effective marketing initiatives.

Our Services

Cellnet Logistics

Specialists in the handling and distribution of small product requiring next day delivery through a centralized distribution model, coupled by a very simple ‘Fixed Handling Fee plus Freight’ cost structure.



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Streamline your stock replenishing by ordering online.

Cellnet aims to make your online experience faster and more efficient as well as keeping you up to date on all the latest news and product information



CQ Magazine (or Cellnet Quarterly) is a Cellnet driven publication released quarterly to update our customers, and theirs, on the latest accessory and product releases in the Telco and Retail industries.

View our latest issue online.

Cellnet Express

Offering a convenient solution for your customers, Cellnet Express enables you to order a product you do not have in stock, and we will deliver it right to your customers door!

Contact us to find out more!

Value Added Services

Cellnet offer a range of value-added services complimenting our core offering to assist in ensuring you are best equipped to meet the needs of the market and your customers.

  • Product Development

    Cellnet has been supplying accessories for over 17 years with SAI Global Quality ISO 9001 accreditation. Our experience in the mobile telecommunications and consumer lifestyle market allows us to deliver cutting edge technology from many of the world’s leading manufacturers. We blend our specialised knowledge and service-focused culture to ensure you are well equipped to meet the needs of your customer base. All of our products are exposed to a multi-stage Quality Assurance process and must comply with strict OEM specifications. This is to ensure that all products offered through Cellnet to our customers are consistent with Cellnet’s high quality product standards.

    Cellnet is also proud to distribute its own brands’ of mobile phone accessories, offering one of the largest aftermarket ranges in Australia and New Zealand. These products are selected following strict evaluation procedures – market and industry research is performed, client and consumer needs are considered, and quality standards are given high priority in the decision making, marketing and implementation processes.Our strong and exclusive partnerships with quality manufacturers have resulted in our ability to produce and range products which conform to a set of enforced specifications to guarantee consistent quality and safety standards.

    Cellnet offer eligible customers the opportunity to participate in our ‘Private Label Program’. This program allows for customers to range products in their own branding with access to customised artwork, pack configuration options and placement in their stores. The benefits of this program include the ability to create a stronger brand presence of your brand in-store and increase customer loyalty, whilst still receiving the advantages of Cellnet’s one-on-one service and premium quality products.

  • Product Distribution

    Cellnet markets many of the top brands in the industry, as well as our own line of manufactured products. We have achieved strong market penetration with the brands that we represent due to our unique combination of distribution strengths. Currently we have 7000m2 of product distribution capacity, including primary facilities in Brisbane, Auckland and Dongguan (China). Our full suite of product distribution services includes:


    Cellnet has long been the leading supplier of outstanding products and services to a range of different industries. Our end-to-end distribution capabilities help you with everything from inbound flow to warehousing, inventory management, marketing, returns handling, and nation-wide delivery in Australia and New Zealand. We provide the support you need to get your products to the right places, on time, and within budget.

    Our paperless and fully automated warehouse boasts next business day delivery allowing us to meet the demands of our customers in the fast-response retail environment in which we operate. Our warehouse management system allows us instant access to inventory availability in any of our warehouses. This system, calculates minimum stock levels, generates purchase orders, and automates many of the inventory management functions.

    Our product managers also add significant value to the management of our inventory. Their product and market expertise help us spot trends, forecast movement and make other decisions critical to meeting the demands of the market place.This commitment to a significant inventory investment, controlled by automated systems and guided by product specialists, allows Cellnet to offer tailored solutions for any business.

    Transportation and Delivery Services

    We can provide a wide array of flexible and cost-effective shipping options as a result of the large volume of business that we conduct with major transportation operators, and our established global infrastructure. This also gives us the ability to customise our transportation and delivery arrangements to meet our customer needs.

    Importation Management

    We hold long-term relationships with key transport providers in the Asia Pacific region from which our partners benefit with weekly airfreight shipments to Auckland and twice weekly to Brisbane.

    Our experience operating in these markets has provided us with extensive knowledge of local customs and import control requirements. As a result, we are able to manage the process of exporting and importing goods more effectively, which reduces logistical challenges and expenses for our customers.

  • Marketing

    Our dedicated Marketing and Design Team, Comms Plus, are available to create and develop marketing strategies, materials and campaigns for our customers. They bring unique creative knowledge and experience to each of our business segments in print and digital media.

    We assist our partners and customers in planning the right marketing strategy to achieve their goals, and implement these communications on time and on budget, with the most appropriate messaging and creativity to achieve results. Our experience in this market has resulted in the skills to develop a range of strategies designed to directly trigger demand from end-users.

    Contact our Marketing team today to find out how they can assist you in achieving your market goals.


  • Retail Services

    Our business structure and systems are streamlined into a centrally coordinated organisation with a national sales and service team. Cellnet’s Call Centre is staffed with a team of helpful, experienced sales staff operating during standard business hours, Monday to Friday, contactable on 1300 CELLNET in Australia and 0800 CELLNET in New Zealand.

    With sales representatives in each Australian state and New Zealand, Cellnet is able to service all our clients in the ANZ region. This means you have the flexibility of dealing with us face-to-face wherever you are.

    Our state-of-the-art warehousing facilities at our Brisbane and Auckland offices deliver vast amounts of stock every day in a timely and cost effective manner. In addition to unrivalled coverage of the AUS and NZ Telco channel, Cellnet also has an extensive retail footprint.

    CQ Magazine

    CQ Magazine (or Cellnet Quarterly) is a Cellnet driven publication released quarterly to update our customers, and theirs, on the latest accessory and product releases in the Telecommunications and Retail industry.

    The magazine’s distribution has extensive coverage of the Telecommunications and Retail channel across Australia and New Zealand and is tailored accordingly for each country. CQ is a fantastic resource and information outlet that can double as a sales tool when our customers interact with their own customers, containing information and stories relevant to the industry and displaying only recommended retail rather than dealer pricing.

    CQ reinforces our commitment to our customers. If you are not currently on our mailing list, subscribe to receive a free copy of CQ Magazine for your business. Simply email us with your contact details and business mail address.


    Cellnet provide you with the flexibility to place orders at your convenience. Our customers have exclusive access to WebCell, our secure eCommerce website for all sales, product information and service requirements.

    A fast, user-friendly and up-to-date information portal, WebCell enables you to:

    • Place orders
    • Access product information and pricing
    • View order status
    • View order history
    • Pay your account
    • Lodge return requests
    • View/cancel back order items
    • View credit data
    • View invoices
    • View dealer/retail prices

    NOTE: To gain access to WebCell, you must be an account holder with Cellnet.

    If you are an existing customer of Cellnet and would like to apply for a WebCell login, click here. If you are not yet a customer of Cellnet, you must first complete a Dealer Application Form.

    Cellnet Express

    Cellnet Express* offers you a convenient solution to service your customers to the highest level. As a customer of Cellnet, you have access to our extensive portfolio of products. That said, you may not have the capacity or the need to stock all of them in your store.

    So what do you do if a customer asks you for a particular product that you do not stock, but you know is available from Cellnet? That is where Cellnet Express assists you. Cellnet Express enables you to log on to WebCell and purchase the requested product for the customer. The best part? Rather than the customer having to wait until the product arrives to your store and make another trip to pick it up, we will deliver the product direct to their front door!

    So in short, if we’ve got it, YOU’VE GOT IT!

    Cellnet Express may just be the thing that enables you to make that next sale rather than having to send potential customers to your competitors.

    *Conditions Apply.

  • Third Party Logistics

    With Cellnet’s extensive supply chain experience throughout the Asia Pacific region, we have uniquely positioned our logistics arm, Cellnet Logistics, to be a leading provider of 3PL services to businesses throughout Australia and New Zealand. With warehouse and distribution facilities in Brisbane and Auckland, Cellnet is strategically located with easy access to domestic and international airports, ports and major arterial road networks assisting companies looking to quickly distribute their imported goods within the Australian and New Zealand markets.

    Cellnet Logistics specialises in the handling and distribution of small product requiring next day delivery through a centralized distribution model, coupled by a very simple ‘Fixed Handling Fee plus Freight’ cost structure.

    Cellnet are an asset-based provider with our own warehouse facilities and experienced staff. Capabilities range from warehousing and distribution operations, to value-added services such as sourcing, re-packaging, labeling, storage, assembly and product handling. We pride ourselves on inventory accuracy and speed to market.

    Our web-based stock management systems with real time access to critical information and fully integrated EDI allows us to seamlessly integrate with your internal systems. In addition, our warehouse is monitored 24-7 by CCTV surveillance and we have one entry and exit point to our facilities, manned by a security guard to ensure your products are safe and secure. Cellnet has demonstrated the ability to service the needs of some widely recognized brands. As demand for outsourced logistics and warehousing services continues to grow, Cellnet will be there to provide personalised service and customised solutions to fit your needs.

    Visit Cellnet Logistics to find out more.

  • Support

    To contact our friendly Customer Care team, email info@cellnet.com.au or phone 1300 CELLNET.

    Alternatively, please click on the applicable brand on our ‘Partners‘ page, and visit their website for any Support/Warranty queries.

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