Enjoy the benefits of selling our world famous brands by joining WebCell.*

WebCell is Cellnet’s Retailer Portal that allows members to order product from our brand partners. It’s fast, efficient and keeps you up-to-date on all the latest news and product info. * Terms and conditions apply.

WebCell is Cellnet’s real-time, enterprise-scale, online product catalogue and eCommerce platform that allows registered and approved partners and customers to view and purchase products from our extensive range.

  • download sell sheets for products
  • favourite commonly used and ordered items
  • save and reuse shopping carts for quick ordering of everyday items;
  • drop-ship to end-users
  • view order history, delivery tracking, and back-orders
  • view and pay invoices using credit card, bank transfer or PayPal
  • administrator-level access and control with the ability to create and manage users (including cart approvals)
  • returns dashboard allowing partners and customers to lodge return authority requests
  • automated reporting, including data-feed with up-to-date descriptions and pricing in CSV/Excel formats and delivery methods.
  • automated batch ordering by email or FTP
  • web service ordering, inventory and notification services

Join Webcell*

To apply, we will ask you to fill out an application form that includes information about your business like your name, your business name, ABN, contact numbers and what type of business/es you have (e.g. a physical store, your own online store, marketplace stores (Amazon, eBay etc.).

You will also need to decide what type of WebCell Account you would like to have:

Cash Account
A WebCell Cash Account is a pay per order system for small to medium-size businesses.

Credit Account
A Webcell Credit Account operates on a ’30 days from end of month’ basis. We recommend this option for high-volume partners. This option will require you to complete a comprehensive application for your business. You will also be required to sign a Guarantee and Indemnity.

Application Form

* Terms and conditions apply and are available on the application form.

Coming in 2021

Cellnet is completing an upgrade to WebCell that will see a better user experience and provide added value for Cellnet’s business partners and customers.

Some of the key features implemented in this project will be:

  • a refreshed UI with responsive design dramatically increased page load speeds, improving usability, searching and increased efficiency across services
  • distribution order data integration to facilitate visibility on VMI consignment deliveries, contents and tracking
  • embedded targeted intelligence and analytics providing insight that will enhance data-driven business outcomes
  • training resources that will enable partners, customers and store staff to have information at their fingertips
  • superior site analytics that will drive insights to customer behaviour and increase marketing opportunities generating increased sales, reduced abandoned shopping carts and bounce rates