Dave was appointed as Chief Executive of Cellnet Group in July 2020, and before this was Managing Director of Cellnet’s New Zealand operations for over ten years. His appointment ensures continuity and stability, maintaining Cellnet’s commitment to delivering outstanding service to its Australian and New Zealand customers and partners while bringing a sharper focus to enhancing the Company’s financial performance, inventory management and customer value proposition. Dave is an experienced senior executive with over 25 years’ experience in consumer electronics and technology. Prior to Cellnet, Dave was with Sony for ten years in sales and product marketing roles managing strategic categories including audio, video, computers and television. After 14 years at Cellnet, Dave has inspired and developed a highly productive culture, results-driven and rewarding. He is a calming influence and commits to achieving long term growth, sustained profitability and success for customers, stakeholders and shareholders alike.