Greg Ridler
Head of Category Management
Greg has been with Cellnet since 2019. Starting in product and then moving into leading the CATMAN team. With over 20 years of category management experience, Greg has made lasting improvements to the program and helped our major customers grow both sales and margin through providing valuable insights and analysing sales data.
With a strong knowledge of our product range and operations process Greg always gets the best outcomes for our CATMAN customers.
Greg has spent the last 30+ years working in some of the largest retailers in Australia, the last 20 years specifically in category management so fully understands the pressures our retail customers are facing day to day.
Greg has a determined approach to always be walking, talking , thinking like a customer/consumer, the same approach that has made him a success in retail is delivering results in wholesale distribution as well. Greg describes his greatest strength as problem-solving and always finds the best solution for his customers.